Find out more about our founder.

Tell us a bit about yourself...

đŸ‘‹đŸ»Â My name is Christine, I am the founder of Nini Bos. I am half Danish and half Dutch but I grew up in Belgium. When I was 17 I moved to London to start university. I studied International Event Management which I loved. Straight after university I did a few internships in fashion. It wasn't as glamorous as I thought it would be. I spend my days shredding papers, covering clothes in plastic and moving boxes. The boxes haven't changed now I just live amongst them. After fashion I found a job at a sports marketing agency. They needed somebody horsey and I guess I fit the bill. I was there for about six years before taking the plunge. 

How long have you been riding?

I've been riding since I was 4 years old, I started on my sister's pony Lonka. Then my generous parents got me got Mischa, she was a great teacher.


Why did you start Nini Bos?

I started the company because I was getting up in the early hours of the morning to see my horse, Didi, before heading into central London for work. I would have to get up get dressed head to the horse, go home and change then pack a different bag for the gym. I thought wouldn't it be great if I could just have one outfit for both and still run errands in the weekend too...đŸ’â€â™€ïž

What's the most exciting thing that has happened since starting the business?

If you had asked me that a couple of weeks ago, I would have said seeing my drawings go from illustration to real life. Recently it is was seeing the poncho featured in the Horse and Houndâ˜ș go check it out here. 

What's been the most challenging?

Like any business I guess starting from scratch. It can be very motivating but also massively overwhelming. But just like any task, you take baby steps and hope for the best. đŸ€“

What's the plan for the rest of the year?

On a business note, planning mainly. I need to make sure I stay on top of everything and make sure I am thinking about next year too. On a personal note, lots of travel but particularly excited about walking with my friend Kelly (and husbands) in the Sahara desert for 7 days for a charity called CoppaFeel! They are a breast cancer awareness charity. Something that is very close to my ❀. 

I haven't reached my target yet so if you can please donate here.

Stay fabulous!

x Christine 


Back to blog